Lead, Follow, or Fall Behind? Positioning for Success in the Insurance Market with Cytora
25 June, 2026
How can insurers position themselves for success as market conditions evolve?
LISTEN TO THE PODCAST WITH CYTORA HERE
Partner Greg Brown was invited to sit down with Juan de Castro, President at Cytoria, to explore the strategic choices reshaping the London insurance market. As conditions soften and technology accelerates, the conversation highlights the importance of firms clearly defining their position – whether as true leaders, niche leaders, capacity leaders or followers – and aligning their operating models accordingly.
The discussion unpacks how misalignment between market position and business architecture can erode profitability and weaken competitive advantage. Greg shares insights on the growing role of portfolio management, the shift of facilities from cyclical tools to permanent market infrastructure, and how AI is enhancing underwriting decision-making.
What this means in practice is that many firms may need to make sharper strategic trade-offs in the coming years, rather than trying to compete across multiple models. Being clear on where to win – and building the right capabilities around that choice – will be critical to sustaining performance.
Listen to the full conversation here.
Further reading:
Read our recent report in collaboration with the London Market Association (LMA) for a further deep-dive into the ‘Lead-Follow’ model.
Greg Brown is a Partner at Oxbow Partners. He leads engagements on digital, operational, and technology strategy and transformation. He spends most of his time in the Lloyd’s and London Market and European retail insurance. Graduating with a degree in Engineering and Computer Science, Greg has a strong technical background which allows him to give his clients confidence in the feasibility of their strategic choices. CEOs often rely on Greg to look through the hype and advise them on the relevance of technical trends. Topics where Greg’s range of experience comes together include digitisation in the London Market and the impact of Lloyd’s Blueprint 2, strategic choices available to syndicates around the bifurcation of lead/follow, and using technology as a vehicle to drive underwriting transformation. Greg is a regular commentator on transformation and digital topics, and often speaks at industry events.
Juan de Castro is President at Cytoria, a risk digitisation and automation platform for commercial insurance.