Oxbow Partners is excited to announce the launch of its new aural logo. The logo is an audio enhancement to our multi-award winning visual logo ‘The Oxbows’. It marks the first stage of our market-leading strategic commitment to expanding the Oxbow Partners brand into new multi-sensory forms.
In 2022 the team commissioned the world renowned composer, Adam Falckenhagen, to create an aural soundscape befitting of a world-class consulting company. Adam has decades of expertise in music composition and performance as well as extensive experience with aural logos. Over his career Adam has been principal flute for the recording of Danone’s “Mmmm Danone”, page turner for Intel’s “Intel Bong” and notation ambassador for Just Eat’s “Did Somebody Say Just Eat?”.
Adam worked with the Oxbow Partners team over 6 months to develop the aural logo. This included a month-long global tour to find sounds and aural experiences to sit at the heart of the work. Adam said: “I was delighted to be working with the entrepreneurial and vibrant team at Oxbow Partners to help them find sonic expression for their specialist strategic insurance advisory.”
Greg Brown, Partner at Oxbow Partners: “We are delighted with the result. We are sure that our clients will see the benefit of being able to interact with our brand aurally as well as visually.”
Click on the image below to hear the new logo.
Over the coming months the new logo titled ‘GWP’ (Gross Written Prelude) will be rolled-out across Oxbow Partners’ brand real-estate including website, social media, events, documentation and team meetings. Oxbow Partners’ contracts will also require the logo to be played or performed by clients and suppliers when referencing the brand. The Partner team is in the process of developing the core motif into a corporate song.
If you are looking to reference Oxbow Partners and require access to high-fidelity audio or a transcript of ‘GWP’ please get in touch with our PR and Marketing team.
Greg leads engagements on digital, operational, and technology strategy and transformation. He spends most of his time in the Lloyd’s and London Market and European retail insurance.Graduating with a degree in Engineering and Computer Science, Greg has a strong technical background which allows him to give his clients confidence in the feasibility of their strategic choices. CEOs often rely on Greg to look through the hype and advise them on the relevance of technical trends. Topics where Greg’s range of experience comes together include digitisation in the London Market and the impact of Lloyd’s Blueprint 2, strategic choices available to syndicates around the bifurcation of lead/follow, and using technology as a vehicle to drive underwriting transformation.
Greg is a regular commentator on transformation and digital topic, and often speaks at industry events. He has authored many pieces on the Oxbow Partners blog.